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COMPANY PHILOSOPHY
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CORPORATE MISSIONCORPORATE MISSIONProvide high-quality food, move the world with delicacy.
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CORPORATE VISIONBecome a food community with customers’ trust and an entrance to consumption.
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FOOD SAFETYFood safety is an enterprise’s life.
Strict execution of six procedures for quality and guarantee on quality control for the whole process.
Inspection upon six elements of production quality from supply, with advanced quality control; strict supervision upon 4M1E and testing in factory.
Continuous research on standards of commodity quality.
Consecutive improvement on internal quality testing apparatus and team’s professional competence.Disposal of disqualified duty officers and suppliers. -
PRODUCT PHILOSOPHYQuality comes first, get close to customers.
Quality comes first, which requires [emphasis on five aspects of quality control], continuous research on technological standards of food and improvement on food quality for high-quality products.
Getting close to customers is to investigate customers’ potential demands based on product quality assurance. Various aspects like category, taste, price, package, sales method, payment, edible method, sharing method and storage should satisfy customers’ demands. -
MARKET PHILOSOPHYTranscend customers’ expectation, lead direction for industry
Transcending customers’ expectation is to provide thoughtful service in respect of product quality and service to customers, and more importantly, to improve customers’ perceived value. Leading direction for industry is to provide concepts of leisure life for customers, lead customers on how to enjoy healthy and reasonable leisure snack, as an industrial leading enterprise and expert. Industrial resources are integrated to launch a benchmark for retail industry of leisure food.
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SERVICE PHILOSOPHYSincerity, Eagerness, Carefulness, Consideration and Love
Sincerity: To Move Customers with Sincerity;
Eagerness: To Appeal Customers with Eagerness;
Carefulness: To Serve Customers with Carefulness;
Consideration: To Care Customers with Consideration;
Love: To Warm Customers with Love; -
ORGANIZATION DESIGN PHILOSOPHYSimplified Organization, Standard Systems, Clear Process, Flexible Front Sales, Strong Support, and Separated Power
2.7.1 Policies to Establish Company’s Organizations
The principles of the establishment of the company’s organizations are:
Strategies determine structures, while process weighs more than organizations.
Principle of shared goals.
Principle of professional division of labor and cooperation.
Principle of efficiency as priority.
Principle of centralization and decentralization. -
EMPLOYMENT PHILOSOPHYRespecting, Cultivating and Achieving Talents
The man, wishing to be successful himself, seeks to help others to be successor; wishing to develop himself, seeks to help others to develop. BESTORE is convinced that everyone is endowed with special values and meanings. We strive to help every employee to combine the company’s strategic goals with personal growth ones, allowing employees to self-manage and self-motivate, and to build BESHOP into a harmonious society that can help employees achieve a wonderful life.
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TEAM STYLENo Excuse and Collaborative Action
For tasks issued by superiors, efficient execution is required.
Feasibility of the tasks is determined by the practice, the sole criterion for testing truth.
In the implementation of the target, integration of resources, information and technology is required between departments and departments as well as individuals and individuals. Efficient cooperation and coordinated action are needed. -
COMPETITION PHILOSOPHYCompetition in narrow sense means competing against others for something, while the competition in wider sense mean competing with yourself. The effective law is innovation
Enterprises must face competitions in the market. Competitions are not the fight hilt-to-hilt, but a process of freeing our minds and learning from competitors. We should stick to the work style of honesty and cooperation and adhering to the principle, and share resources with the counterparts within the industry or not in order to achieve win-win results.
STORIES
Sending snacks from all over the world to the hands of customers is a little change to make big differences.
A Dream Inspired by a Words
Dream BuddingIn 2004, Mr. He Boquan (former chairman of ROBUST) put forward an appropriate career for entrepreneurship - “Delivering snacks worldwide to customers’ houses can make small business bigger”. At that time, Mr. Yang Hongchun kept the words in mind.
After Mr. Yang Hongchun left KELON in 2005, he joined JiuJiuYa and learned how to transform from a professional manager into an entrepreneur from Mr. Liang Xinke and Gu Qing. With almost one year’s time, Mr. Yang visited 100 companies with his university classmate Mr. Zhang Guoqiang throughout every corner in Wuhan, and finally wrote a business plan with three versions. Mr. Yang thought that the temporal market had an objective chance of “two bases and one conflict”. The two bases refer to: the upgrade of customers’ demands, which means that customers need snacks that can make them enjoy high-quality life; and Chinese industrialization of agriculture in which distinctive basis with certain scale in China gradually emerge. The conflict refers to that customers begin to upgrade their demands and seek for high quality while the market is general and extensive but not professional with high quality. The two bases and one conflict provide living soil for BESTORE’s professionalization on category subdivision for snacks and brand operation of retail chain.
With more than 60 products ready, the founders of BESOTRE finally opened the first store at Wuhan Plaza on August 28, 2006.
Origin of BESTORE
Origin Of The NameBESTORE is selected from more than 300 names and determined on the basis of the team’s fundamental recognition on retail chain service of leisure snack.
In April 2006, Mr. Yang Hongchun and Mr. Zhang Guoqiang mobilized all friends, colleagues and classmates to name their career, and more than 300 names were collected in one week and finally ‘BESTORE’ was chosen for registration. The reasons for naming as BESTORE are explained here. Food career should be carried with conscientiousness and food safety is most important. Leisure food, in common words, refers to snacks; eating snacks is not about low price and quantity but enjoyment and happiness during eating. Exquisite quality is the very essence. ‘Store’ is the earliest business form in China which makes customers feel close, natural and relaxed. Meanwhile, “BESTORE” represents the team’s recognition on this career, that is, however large the sales volume is, BESOTRE is always “a place serving people” with a mode of retail business.
